News

Step Into Swim, a non-profit initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, today announced a strategic partnership with Foss Swim School. Foss Swim School’s substantial donation and a direct match for this gift from the PHTA Board of Directors will help Step Into Swim offer a grant to Foss Swim School’s scholarship program. The grant will provide 13,000 free or low-cost swim lessons that will give children in six Midwest states access to the lifesaving skill of learning to swim in 2024.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announces the upcoming review and revision of ANSI/APSP/ICC/NPC-12 2016 American National Standard for the Plastering of Swimming Pools and Spas, and calls for subject matter expert (SME) participation in the PHTA-12 Standard Writing Committee (SWC).

Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, announced its ongoing partnership with key program supporter Fluidra. Fluidra is an industry-leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. Their generous donation, announced at the Northeast Spa & Pool Association (NESPA) Pool & Spa Show this week, is part of an ongoing commitment from the company to provide low-cost or free swim lessons to children in underserved communities around the country.

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce its new Design Faculty Advisor, Kirk Bianchi. Bianchi has been a GENESIS® instructor for five years and currently teaches the Master Designer Methods course.

The Pool & Hot Tub Alliance (PHTA), the leading national trade association representing the $62 billion swimming pool, hot tub, and spa industry, today unveiled its updated strategic plan. The plan will guide the association for the next several years and is designed to provide clear direction and focus, enabling PHTA to prioritize resources and increase member satisfaction and engagement.

GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), is pleased to announce that Paul John Boulifard has been promoted to Design Faculty Chair. Boulifard, who is an Architect and LEED AP, has been serving as the GENESIS® Architecture Faculty Advisor for the past year.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has awarded the 2023 Dr. R. Neil Lowry Grant to Craven County Environmental Health in New Bern, NC. The winner was announced during the PHTA Awards of Excellence Ceremony on November 12, 2023, in Las Vegas, NV, as part of the International Pool | Spa | Patio Expo (PSP/Deck Expo).

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Heritage Pool Supply Group as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has awarded 2023 Greg Garrett Scholarship Awards to Kaitlyn Bierce, Pool Service Technician for the Neave Group, and Lee Comer, Owner and Operator of Carolina Pools and Backyards. The winners were announced during the PHTA Awards of Excellence Reception at the International Pool | Spa | Patio Expo (PSP/Deck Expo) on November 12, 2023, in Las Vegas, NV.

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, an spa industry, is proud to announce the winners of its 2023 Awards, including Builder of the Year, Service Professional of the Year, Retailer of the Year, Young Professional of the Year, Volunteer of the Year, and Chapter of the Year.